Local SEO tab
The Local SEO tab checks NAP consistency, LocalBusiness schema, map integration, and location signals — for pages that serve a physical area.
The Local SEO tab audits the signals that affect local pack and map visibility, the results Google shows for "near me" and location-qualified searches. For a business that serves a physical area, these signals often matter more than traditional rankings. The tab renders only when local SEO is enabled for the project and the page carries local signals. Otherwise it shows a not-applicable state so it does not false-positive on a non-local page.
Business identity (NAP)
The identity card reports the business name, address, phone, email, and geo coordinates (with a Google Maps link), plus a structured breakdown of the address and whether LocalBusiness schema is active. NAP stands for Name, Address, Phone. This trio must match exactly across the site, the schema, and external directories for Google to trust the listing.
Location signals
A signals card lists the declared locations on the page and the places mentioned in the content, so you can confirm the page actually names the area it means to rank for.
Local SEO health
A pass/fail checklist covers:
- NAP consistency — whether name, address, and phone agree across the page
- LocalBusiness schema — present, and which recommended properties are missing
- Map integration — an embedded map
- Google reviews — review signals on the page
- Service area and store locator coverage
- Single- vs multi-location handling
- Whether the location appears in key on-page elements (title, headings, content)
The raw schema payload is available under a collapsible technical section.
On paid tiers, the Local SEO AI Audit reviews these signals and prioritizes fixes.
NAP consistency is the foundation. If the address or phone on the page disagrees with the LocalBusiness schema or the business's directory listings, Google discounts the whole set. Resolve any NAP mismatch before adding further local signals.