Keywords

The Keywords module is where you research and organize the terms your site should target. Discovery, planning, and theme organization all live in one workbench. The terms you optimize for stay grounded in real search demand rather than guesses.

Views

The module presents the same keyword set three ways. Each view suits a different stage of the work.

• Opportunities — terms worth pursuing, ranked, so you can start from the highest-value gaps rather than reading the whole list
• Topics — keywords grouped into the themes they belong to, which maps directly to the pages and clusters you would build to cover them
• Table — a sortable list with intent and source filters, for slicing by search intent (informational, commercial, and the like) or by where a term came from

What each term carries

Every keyword in the table is enriched with the signals you sort and filter on:

• Volume — average monthly searches, the demand behind the term
• Difficulty — how hard the term is to rank for, so effort lands where it can pay off
• Intent — informational, commercial, transactional, or navigational
• Trend — whether demand is rising or falling over recent months
• Position — the site's current rank for the term, where it already appears

Sort by any column to work a slice at a time. High volume with low difficulty is the usual starting point. A term already sitting in striking distance (position just off page one) is often a faster win than a brand-new topic.

Building your keyword set

There are three ways to populate the module, and they compose. Discover a base set, extend it with an existing plan, then enrich the whole set.

• Discover new keywords from the cloud, scoped to your market
• Import a keyword plan via CSV to bring in terms you already track
• Enrich terms with cloud data for volume and difficulty