The on-page auditor groups 150+ checks into categories — one panel per area of SEO. This section documents each category, plus the cross-cutting checks.

When you audit a page, the 150+ checks are grouped into categories, one panel per area of SEO. Open a category to see its checks, filters, and export options. Every panel also has a one-click AI Audit that turns its raw results into prioritized recommendations.

The AI Audit button is optional, and every check runs without it. The button reads Unlock AI Audit until you connect an AI model. After that, it becomes the category-specific action (for example AI Schema Audit).

The SEO Insights Overview tab showing an overall SEO score of 88, an issues-found count split by severity, and a grid of per-category scores for indexability, content, headings, media, links, schema, social, local SEO, and performance — Overview — every category's score in one screen, with the issue count broken out by severity and a Generate AI Insights action alongside.

Each category in detail

Metadata

The Metadata panel audits the title, description, and technical tags that decide how a page is indexed and shown in search results.

Content

The Content panel measures the depth, readability, and topical relevance of a page's writing across three sub-tabs.

Keywords

The keyword analysis surfaces the terms a page ranks for — density across one-, two-, and three-word phrases, related entities, and authority correlation.

Headings

The Headings panel validates the H1–H6 outline and can rewrite headings with AI, applying accepted changes live on the page.

Links

The Links panel breaks down internal, external, and other links with anchor text, rel attributes, and CSV export.

Images

The Images panel audits alt text, formats, file size, and lazy loading, with filters for the images that need attention.

Videos

The Videos panel detects embedded and hosted video, validates VideoObject schema, and separates real content from decorative background video.

Social

The Social panel validates Open Graph and Twitter Card tags and renders a live preview of how the page looks when shared.

Schema

The Schema panel detects structured data, validates it against Google's requirements, and visualizes it as an interactive graph.

Local SEO

The Local SEO panel checks NAP consistency, LocalBusiness schema, and location signals — and only applies its advice to genuinely local pages.

PageSpeed

The PageSpeed panel reports Core Web Vitals from three sources — live in-browser, lab, and real-user field data — plus resource hints.

Cross-cutting checks

These are audited too. They surface within the categories above rather than as panels of their own.

Indexability & discoverability

Whether search engines can reach and index the page at all:

robots.txt validation — blocked pages, disallowed paths, syntax errors
sitemap.xml detection — presence and accessibility
Meta robots tags — noindex, nofollow, noarchive
Canonical URLs — ensures Google indexes the right version
X-Robots-Tag HTTP headers — server-level directives
User-agent blocking — detects if Googlebot or other crawlers are blocked
Crawl accessibility — JavaScript-dependent content that may not be crawled

Indexability problems outrank everything else in severity. A page that cannot be indexed cannot rank, however good the rest of its SEO is.

Mobile SEO

Viewport meta tags
Mobile-friendly fonts and touch-target sizes
Core Web Vitals on mobile
Responsive image optimization
Mobile usability issues affecting Google's mobile-first index

AEO — answer engine optimization

AEO is optimization for AI platforms such as ChatGPT, Perplexity, Claude, and Gemini. The extension checks:

Structured content formatting
Clear question-and-answer patterns
Entity recognition
Topical authority signals
Content scannability

Audit categories