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Chrome Extension

SERP Intelligence

Decode any Google search results page — who ranks, which sources AI Overviews cite, and what content gaps you can exploit.

Open a Google search results page and the extension switches automatically. It moves from auditing a single page to decoding the entire result set: every organic result, ad, local listing, and AI Overview citation on the page.

Automatic activation

SERP mode turns on by itself the moment you land on a Google search results page. There is nothing to toggle. It works across 17 Google country domains:

google.comgoogle.co.ukgoogle.cagoogle.com.au
google.co.ingoogle.degoogle.frgoogle.es
google.itgoogle.com.brgoogle.co.jpgoogle.co.kr
google.nlgoogle.plgoogle.rugoogle.se
google.ch

On any other page, including non-Google search engines, the extension stays in on-page audit mode. See On-Page Panels.

What it extracts

SERP mode parses the whole page in a single pass, deduplicates results, and classifies each one:

  • Organic results: who ranks, with rich snippets, sitelinks, and breadcrumbs
  • AI Overview citations: which sources Google's AI Overview references
  • Ads: text and shopping ads
  • Local pack: map listings, ratings, hours, and phone numbers
  • Featured snippets and knowledge panels
  • People Also Ask
  • Video carousels and top stories
  • Discussions: forums such as Reddit and Quora
  • Shopping carousels
  • Related searches

Overlay badges

SERP mode draws numbered badges directly onto the live search page so you can see the result composition at a glance. Badges are color-coded and numbered by type. Organic results, AI citations, local pack, ads, video, discussions, and shopping each get their own sequence. They persist as you scroll and survive Google's lazy-loading.

Use the overlay toggle to turn the on-page badges on or off at any time.

Statistics

A statistics view summarizes the makeup of the result page in real time. It counts organic results, AI Overview citations (with unique URLs and domains), ads, local pack, video, shopping, and featured snippets. This lets you read the competitive shape of a query immediately.

Results table

Every result is also listed in a sortable, searchable table with position, title, URL, type, and SERP features. Rows are numbered to match the on-page badges, for example V for video, D for discussion, S for shopping, and AI for AI-cited results. AI-cited results are flagged.

SERP mode over a Google results page for 'hospitals in chennai', showing All, Web, and Local tabs above a results table listing each result's position, title, URL length, and an ORGANIC or LOCAL type badge with ratings on local listings
Local and organic results are interleaved by their real SERP position and typed inline, so the local-pack intrusion into a query is visible at a glance.

Export to CSV

Export the full result set to a CSV file. The file is UTF-8, Excel-compatible, and named after the query and date (for example serp-best-running-shoes-2026-08-11.csv). The export includes every classified result and its type, with duplicates filtered.

SERP mode over a Google results page for 'salons in california', with the classified results table on the left and the SERP assistant AI chat panel open on the right, answering with content-gap and blueprint suggestions drawn from what already ranks
The chat panel reads the whole result set, so its content-gap answers are grounded in what actually ranks for the query, not generic advice.

Asking the AI

With an AI model connected, AI Chat analyzes the whole SERP landscape rather than a single page. Useful questions:

  • "What content gaps can I exploit?"
  • "Why are these pages ranking and mine isn't?"
  • "What schema markup are top results using?"

It surfaces opportunities the top-ranking pages miss and explains how to build content that fills them. One search query becomes a competitive strategy.

Optimizing for AI search (AEO / GEO)

AI search engines increasingly decide what users see: ChatGPT, Perplexity, Google Gemini, and Claude. The goal shifts from ranking in blue links to being the source those engines cite.

AI Chat helps in both modes:

Evaluates your page's readiness to be cited:

  • Entity clarity
  • Question-and-answer formatting
  • Topical authority signals
  • Structured data completeness

Try: "Is my content structured for AI citations?" or "How can I improve my chances of being referenced by ChatGPT?"

Pair the two: run SERP mode to see which competitors get cited, then run On-Page mode on your own page to find what it is missing by comparison.

PageSpeed

The PageSpeed panel reports Core Web Vitals from three sources — live in-browser, lab, and real-user field data — plus resource hints.

Viewing Modes & Overlays

Popup, Visualize, and Fullscreen modes — plus visual on-page overlays that mark headings, images, videos, and links directly on the page.

On this page

Automatic activationWhat it extractsOverlay badgesStatisticsResults tableExport to CSVAsking the AIOptimizing for AI search (AEO / GEO)