Local SEO report
The Local SEO report scores local signals — business schema, local keywords, phone, embedded map, and store locator.
The Local SEO report scores the signals that decide whether a site surfaces in the local pack and on maps. These signals are structured business data, geographic keywords, and on-page contact and location cues. For any business with a physical presence, they matter as much as the general audit. The report appears once Local SEO is enabled in the audit configuration.
Score and features
The report opens with a Local SEO score and its distribution across pages, then grades the site on the presence and coverage of each local feature. Each feature is scored on how many pages implement it:
| Feature | What it checks |
|---|---|
| Business schema | LocalBusiness structured-data markup, the machine-readable NAP |
| Local keywords | Geographic terms that target a location |
| Local phone number | On-page local contact information |
| Embedded map | An interactive location map |
| Store locator | A dedicated location or branch finder |
Business schema carries the most weight. LocalBusiness markup is how search
engines read a consistent name, address, and phone number. That consistency is the
foundation of local ranking.
This report requires the Local SEO module to be enabled in the audit configuration. Without it, the report stays locked even after an audit run completes.
A per-page detail view breaks the local signals down for a single URL: location information, schema implementation, and issues. An AI Local SEO analysis insight reads the findings back as next steps.
