Content report
The Content report scores content quality and E-E-A-T, with keyword, schema, and URL analysis.
The Content report scores the writing on each page and the signals that make it trustworthy to both readers and search engines. It is where thin or off-topic pages surface. The structured-data and URL work that supports ranking gets graded here alongside the prose itself.
Scores and panels
The report opens with a content score, a quality overview, and a score distribution, then breaks the grade into four sub-scores so a weak area is easy to isolate.
| Sub-score | What it measures |
|---|---|
| Content score | Overall quality from readability, structure, and on-page SEO best practices |
| EEAT score | How well the page demonstrates Experience, Expertise, Authoritativeness, and Trustworthiness |
| Schema score | Structured-data coverage and validity |
| URL score | URL structure, length, and readability |
Below the scores, the analysis panels expose the underlying signals:
- Content structure — headings, word count, and the shape of the page
- Keyword frequency and density — the top terms and how heavily each is used, so keyword stuffing or a missing primary term is visible
- Digit distribution and URL length — supporting URL-readability signals
- Schema quality — valid schemas separated from those carrying errors or warnings
Common issues
The report labels recurring problems in plain terms so they can be triaged directly: low word count, non-optimal title or meta length, heading structure, URL readability, trailing slashes, and stop words in the URL.
Read the EEAT breakdown before rewriting for keywords. On pages where Google weighs trust heavily — health, finance, legal — a strong EEAT signal (named authors, citations, credentials) moves rankings more than another pass over keyword density.
Page detail
A per-page detail view breaks the score into content, schema, and URL analysis for a single URL. It adds keyword and heading visualizations and an AI summary that turns the findings into edits to make.
