Brand report
The Brand report scores how consistently a site presents its brand across titles, descriptions, schema, and icons.
The Brand report scores how consistently a site presents its brand across every page. These are the signals that build recognition in search results. They also feed the trust and authority that influence rankings. A site that names itself the same way in every title, description, and schema block reads as one coherent entity to search engines. An inconsistent one dilutes that signal.
Score and bands
The report opens with a brand score and its distribution across pages, graded on consistency and authority signals:
| Band | Score |
|---|---|
| Excellent | 90–100 |
| Good | 70–89 |
| Critical | < 70 |
What it scores
The score splits into two groups. One covers how the brand appears to users. The other covers how it is declared to machines.
- Brand implementation — the signals a searcher and a SERP see. Title match is how often the brand name appears in page titles, as a similarity percentage. Description match is the same for meta descriptions. Brand icons covers favicon and icon coverage.
- Technical implementation — the structured-data signals that let search engines connect pages to a single brand entity. This covers schema coverage, the count of schema pages, and overall schema markup.
A low title match score usually points to templated titles that drop the brand name on deep pages. Appending the brand to every page title is a fast, site-wide fix that lifts recognition in the SERP.
A per-page detail view breaks brand presence and assets down for a single URL. An AI Brand analysis insight reads the findings back as next steps.
