Content Performance
The Content Performance view covers rich results and structured data as seen by Google.
The Content Performance view pairs two questions about the content itself: which pages actually hold visitors, and which pages earn enhanced treatment in Google results. The first is a GA4 engagement read. The second is Search Console's take on structured data and rich snippets.
Page engagement comes from Google Analytics 4 and fills in once GA4 is connected. Rich results come from Search Console's URL Inspection data and need that permission. Without it the rich-results section shows a locked state while page engagement still renders.
Page engagement
The first section ranks pages by how well they hold and move visitors, drawn from GA4.
- Per-page engagement and session behavior
- The pages carrying the most engaged traffic — the ones worth protecting and building on
Rich results and structured data
The second section reads how the site's markup earns enhanced result types.
- The rich result types Google recognizes on the site and where each is eligible
- Where structured data is present but blocked or invalid, so a page misses an enhancement it should qualify for
- Schema-type analysis across the pages Google has inspected
A page that ranks well but shows no eligible rich result is often one valid schema block away from a richer, more clickable snippet. Confirm the markup with the Content and Schema audits, then re-check here after Google re-inspects the page.
