Research
Keyword, SERP, and backlink research in the cloud — powered by Data credits, with a saved library for what you look up.
The Cloud Platform includes research tools that pull live search data. These run on Data credits, a pool separate from AI credits. See Plans & billing.
Every lookup spends Data credits. Items saved to your library stay available without re-spending, so save what you plan to revisit.
The three research tools
Research is split by what you start from — a term, a query, or a domain's link profile.
- Keywords — look up volume, difficulty, intent, and CPC for a term, expand it on a related-keyword graph, pull a competitor domain's rankings, and keep results in a reusable library
- SERP — capture a live results page for a query, track how target keywords move over time, and list every query the domain ranks for
- Backlinks — profile the domains linking to a site, with a health verdict and per-domain authority and spam signals, generated as part of an audit run
Content Performance
The Content Performance view covers rich results and structured data as seen by Google.
Keyword research
Look up search volume, difficulty, intent, and CPC for any term, expand into related keywords on a relationship graph, pull a competitor domain's rankings, and keep results in a reusable library.