# Documentation - [Introduction](/docs): Digispot AI comes as three products — SEO Insights (free Chrome extension), SEO Spider (desktop app), and the Cloud Platform for teams. - **SEO Insights · Free** - Chrome Extension - [Chrome Extension](/docs/chrome-extension): How to install and use Digispot AI — SEO Insights, the Chrome extension for on-page audits and SERP analysis. - [Overview](/docs/chrome-extension/) - [Install the Extension](/docs/chrome-extension/install): Install Digispot AI — SEO Insights from the Chrome Web Store and run your first on-page audit or SERP analysis in under a minute — no account, no card. - Audit categories - [Audit categories](/docs/chrome-extension/audit-categories): The on-page auditor groups 150+ checks into categories — one panel per area of SEO. This section documents each category, plus the cross-cutting checks. - [Metadata](/docs/chrome-extension/audit-categories/metadata): The Metadata panel audits the title, description, and technical tags that decide how a page is indexed and shown in search results. - [Content](/docs/chrome-extension/audit-categories/content): The Content panel measures the depth, readability, and topical relevance of a page's writing across three sub-tabs. - [Keywords](/docs/chrome-extension/audit-categories/keywords): The keyword analysis surfaces the terms a page ranks for — density across one-, two-, and three-word phrases, related entities, and authority correlation. - [Headings](/docs/chrome-extension/audit-categories/headings): The Headings panel validates the H1–H6 outline and can rewrite headings with AI, applying accepted changes live on the page. - [Links](/docs/chrome-extension/audit-categories/links): The Links panel breaks down internal, external, and other links with anchor text, rel attributes, and CSV export. - [Images](/docs/chrome-extension/audit-categories/images): The Images panel audits alt text, formats, file size, and lazy loading, with filters for the images that need attention. - [Videos](/docs/chrome-extension/audit-categories/videos): The Videos panel detects embedded and hosted video, validates VideoObject schema, and separates real content from decorative background video. - [Social](/docs/chrome-extension/audit-categories/social): The Social panel validates Open Graph and Twitter Card tags and renders a live preview of how the page looks when shared. - [Schema](/docs/chrome-extension/audit-categories/schema): The Schema panel detects structured data, validates it against Google's requirements, and visualizes it as an interactive graph. - [Local SEO](/docs/chrome-extension/audit-categories/local-seo): The Local SEO panel checks NAP consistency, LocalBusiness schema, and location signals — and only applies its advice to genuinely local pages. - [PageSpeed](/docs/chrome-extension/audit-categories/pagespeed): The PageSpeed panel reports Core Web Vitals from three sources — live in-browser, lab, and real-user field data — plus resource hints. - [SERP Intelligence](/docs/chrome-extension/serp-intelligence): Decode any Google search results page — who ranks, which sources AI Overviews cite, and what content gaps you can exploit. - [Viewing Modes & Overlays](/docs/chrome-extension/viewing-modes): Popup, Visualize, and Fullscreen modes — plus visual on-page overlays that mark headings, images, videos, and links directly on the page. - [Connecting an AI Model](/docs/chrome-extension/ai-setup): Bring your own API key (BYOK) to enable AI recommendations, prompt automation, and AI Chat in the extension. - [Managed AI (Extension Key)](/docs/chrome-extension/extension-key): Connect a free Digispot account with an Extension Key to run AI through Digispot instead of your own key, and unlock server-side field data, PageSpeed, and domain age. - [Workflows](/docs/chrome-extension/workflows): Practical ways to use the extension — competitor analysis, pre-publish checks, client audits, and exporting reports. - [Privacy & Data](/docs/chrome-extension/privacy): How the extension handles your data — audits run locally, no signup, no tracking, and API keys are stored encrypted on your device. - [FAQ](/docs/chrome-extension/faq): Common questions about Digispot AI SEO Insights — pricing, privacy, browser support, AI keys, and how it differs from SEO Spider. - **SEO Spider · Desktop** - Desktop App - [Desktop App](/docs/desktop): Digispot AI SEO Spider runs real-browser crawls on your own machine — 300+ checks per page in mobile, tablet, and desktop modes. - [Overview](/docs/desktop/) - [Install the Desktop App](/docs/desktop/install): Download, install, and activate Digispot AI SEO Spider on macOS or Windows — then run your first crawl. - [Run Your First Crawl](/docs/desktop/first-crawl): Crawl a site end to end with the Digispot SEO Spider desktop app, then read the Page, Device, and Site scores and work the issues by severity. - [The Crawler](/docs/desktop/crawler): How SEO Spider crawls a site — HTTP and JavaScript rendering, multi-device crawling, concurrency, and cloaking detection. - [Checks & Scores](/docs/desktop/checks-and-scores): SEO Spider runs 300+ checks across 25 categories and produces three distinct scores — Page, Device, and Site. - Reports & dashboards - [Reports & dashboards](/docs/desktop/reports): Read your crawl — the project dashboard, the Visualizer, audit comparison, and the per-page report with a tab for every area of SEO. - [Overview tab](/docs/desktop/reports/overview): The Overview tab summarizes a single page — its SEO score, a Google search preview, category scores, what's working, and the full issue list. - [Site health](/docs/desktop/reports/site): The Site health view covers the site-wide checks that run once per crawl — robots.txt, sitemaps, SSL, and llms.txt — and feed the Site Architecture score. - [The Visualizer](/docs/desktop/reports/visualizer): The Visualizer maps a crawled site as an interactive graph — color-coded by depth, status, or issues, grouped into clusters, with per-node drill-in and CSV export. - [Metadata tab](/docs/desktop/reports/metadata): The Metadata tab audits the title, description, canonical, robots directives, hreflang, and the technical tags behind how a page is indexed. - [Headings tab](/docs/desktop/reports/headings): The Headings tab validates the H1–H6 outline, flags structural problems, and can fix the structure with AI. - [Content tab](/docs/desktop/reports/content): The Content tab measures quality, keywords, and authority across three sub-tabs, with intent and industry detection. - [Links tab](/docs/desktop/reports/links): The Links tab reports link health, broken and unreachable links, weak anchors, and a filterable table of every link on the page. - [Media tab](/docs/desktop/reports/media): The Media tab audits images and video — alt text, formats, dimensions, CDN delivery, and VideoObject schema. - [Schema tab](/docs/desktop/reports/schema): The Schema tab detects structured data, validates it, checks rich-result eligibility, and visualizes the entity graph. - [Social tab](/docs/desktop/reports/social): The Social tab validates Open Graph, Twitter/X, and LinkedIn tags and previews how the page looks when shared. - [Performance tab](/docs/desktop/reports/performance): The Performance tab reports Core Web Vitals, page weight, and the resources slowing a page down. - [Technical tab](/docs/desktop/reports/technical): The Technical tab checks HTTPS, robots, canonical, security headers, cloaking, and the detected technology stack. - [Local SEO tab](/docs/desktop/reports/local-seo): The Local SEO tab checks NAP consistency, LocalBusiness schema, map integration, and location signals — for pages that serve a physical area. - [Internationalization tab](/docs/desktop/reports/internationalization): The Internationalization tab validates hreflang — language and region coverage, self-reference, x-default, and the variant list. - [Pages list](/docs/desktop/pages): The Pages tab lists every crawled URL with toggleable score columns and faceted filters, so you can slice a crawl any way you need. - [Issues](/docs/desktop/issues): The Issues board is the fix-first queue — every finding across the crawl, grouped by severity and category, weighted by the traffic at risk. - [Device comparison](/docs/desktop/devices): When a crawl runs across desktop, mobile, and tablet, the Devices view compares scores and issues between them. - [Keywords](/docs/desktop/keywords): The Keywords module researches, plans, and organizes the terms your site targets — with opportunities, topics, and a sortable table view. - [Backlinks](/docs/desktop/backlinks): The Backlinks module shows your referring domains and link profile, backed by cloud link data. - [Content gaps](/docs/desktop/content-gaps): Content gaps surfaces new pages worth writing — AI-discovered topics your site doesn't cover yet, mapped to the clusters they extend. - [Knowledge](/docs/desktop/knowledge): Knowledge is the store of business facts — products, locations, people, policies — that grounds every AI feature and the generated llms.txt. - [Image Studio](/docs/desktop/image-studio): Image Studio manages the reference images and generated images used by a project's AI content workflows. - [AI Features](/docs/desktop/ai): AI analysis across pages, crawls, and projects, plus an AI copilot — powered by your own key (BYOK) or Digispot-managed credits. - [SEO Recipes](/docs/desktop/recipes): Build repeatable, multi-step SEO audits with Spider's workflow engine — crawl, analyze, and act in one automated run. - [MCP Server](/docs/desktop/mcp): Connect Claude Code, Cursor, or Windsurf to your crawl data with Spider's built-in MCP server — 60+ project-scoped tools and 8 SEO skills. - [Google Integrations](/docs/desktop/google): Connect Google Search Console and GA4 so Spider ranks findings by the traffic actually at risk. - [Plans & Tiers](/docs/desktop/plans): Scout, Tracker, and Leader — what each Digispot plan unlocks in SEO Spider, including page limits, devices, AI, MCP, and Google integrations. - **Cloud Platform · Teams** - Cloud Platform - [Cloud Platform](/docs/cloud): Digispot AI Cloud Platform — shared projects, GSC and GA4 integration, and long audits that run on Digispot's servers instead of your laptop. - [Overview](/docs/cloud/) - [Getting Started](/docs/cloud/getting-started): Sign up, create your organization, walk through the project wizard, and run your first cloud audit — plus where to install the free Chrome extension and SEO Spider. - [Teams & Roles](/docs/cloud/teams): Organizations, role-based access (Specialist, Admin), inviting members, and switching between organizations. - [Dashboard](/docs/cloud/dashboard): The dashboard is the platform's home — a site-wide view of health, search performance, traffic, and the actions worth taking next. - Audits & reports - [Audits & reports](/docs/cloud/audits): Configure crawls, run them at scale on Digispot's servers, and read the results across report categories — one screen per area of SEO. - [Issues report](/docs/cloud/audits/issues): The Issues report aggregates every finding across the audit, grouped by severity and prioritized into quick wins, easy fixes, and critical work. - [Site report](/docs/cloud/audits/site): The Site report covers site-wide signals — health score, robots.txt, sitemaps, security, and llms.txt. - [Pages report](/docs/cloud/audits/pages): The Pages report lists every crawled URL with per-dimension scores, and drills into a full per-page breakdown. - [Crawlability report](/docs/cloud/audits/crawlability): The Crawlability report checks canonical URLs, meta robots, and whether AI crawlers see the same page Googlebot does. - [Content report](/docs/cloud/audits/content): The Content report scores content quality and E-E-A-T, with keyword, schema, and URL analysis. - [Performance report](/docs/cloud/audits/performance): The Performance report covers Core Web Vitals, speed metrics, and network diagnostics, with fastest- and slowest-page leaderboards. - [Links report](/docs/cloud/audits/links): The Links report scores link health, breaks down internal, external, and social links, and flags broken and redirected links. - [Tech stack report](/docs/cloud/audits/tech): The Tech report scores technical infrastructure and lists the technologies detected across the site. - [Media report](/docs/cloud/audits/media): The Media report scores image and video SEO across the site. - [Brand report](/docs/cloud/audits/brand): The Brand report scores how consistently a site presents its brand across titles, descriptions, schema, and icons. - [Local SEO report](/docs/cloud/audits/local-seo): The Local SEO report scores local signals — business schema, local keywords, phone, embedded map, and store locator. - [International SEO report](/docs/cloud/audits/international-seo): The International SEO report scores hreflang setup and language and region coverage across the site. - [Content opportunities](/docs/cloud/content-opportunities): Content opportunities finds the gaps in your topical coverage — pages worth writing, mapped to clusters and search intent. - Google Insights - [Google Insights](/docs/cloud/google-insights): Dashboards built on your connected Google data — Search Console and GA4 — so audits are weighted by real traffic, split across focused views. - [Overview](/docs/cloud/google-insights/overview): The Google Insights Overview is the headline picture across Search Console and GA4 — health, position, indexing, and profile signals. - [Search Performance](/docs/cloud/google-insights/search-performance): The Search Performance view covers Search Console trends — clicks, impressions, and where you rank, by query and geography. - [Traffic & Users](/docs/cloud/google-insights/traffic-users): The Traffic & Users view covers GA4 audience and engagement — sources, devices, bounce rate, and geography. - [Technical Health](/docs/cloud/google-insights/technical-health): The Technical Health view covers crawl activity, security status, mobile usability, and Core Web Vitals from Google. - [Content Performance](/docs/cloud/google-insights/content-performance): The Content Performance view covers rich results and structured data as seen by Google. - Research - [Research](/docs/cloud/research): Keyword, SERP, and backlink research in the cloud — powered by Data credits, with a saved library for what you look up. - [Keyword research](/docs/cloud/research/keywords): Look up search volume, difficulty, intent, and CPC for any term, expand into related keywords on a relationship graph, pull a competitor domain's rankings, and keep results in a reusable library. - [SERP research](/docs/cloud/research/serp): Capture a live Google results page for any query, track how the project's keywords rank over time, and see every query the domain ranks for — with device, language, and depth control. - [Backlink research](/docs/cloud/research/backlinks): Profile the domains linking to a site with a health verdict, six headline metrics, and a sortable referring-domains table — generated as part of an audit run. - Content Studio - [Content Studio](/docs/cloud/content-studio): Content Studio is the AI content suite — create and edit articles, generate infographics, and manage everything through plans and a library. - [Create](/docs/cloud/content-studio/create): The Create screen generates a new AI-written article, grounded in your project data. - [Edit](/docs/cloud/content-studio/edit): The Edit screen refines a draft — section by section — with internal-link suggestions and research insights. - [Infographics](/docs/cloud/content-studio/infographics): The Infographics studio generates branded infographics with control over palette, icons, typography, and dimensions. - [Library](/docs/cloud/content-studio/library): The Library holds every piece of AI-generated content, so you can find, revisit, and manage what you've produced. - [Plans](/docs/cloud/content-studio/plans): Content plans organize article work through a review workflow — from draft to approved to completed. - [API Access & Connections](/docs/cloud/api-access): Manage MCP server keys, Chrome-extension keys, and Spider desktop licenses and seats from your cloud account. - [Settings](/docs/cloud/settings): Manage your account, projects, and integrations — and reach the team, billing, and API-key screens — from one Settings hub. - [Plans & Billing](/docs/cloud/billing): How Digispot Cloud billing works — plans, the two credit pools (AI and Data), usage tracking, and payments. - **Using Digispot** - Guides - [Guides](/docs/guides): Task-focused walkthroughs for common SEO work in Digispot — on-page fixes, crawl errors, structured data, and Core Web Vitals across all three products. - Integrations - [Integrations](/docs/integrations): Connect Digispot to Google Search Console, GA4, and the MCP server so findings are ranked by real traffic and queryable by AI agents. - Troubleshooting - [Troubleshooting](/docs/troubleshooting): Fixes for common problems across the Chrome extension, SEO Spider desktop app, and Cloud Platform. - **Developers** - Developers - [Developers](/docs/developers): Automate Digispot with the MCP server and HTTP API — trigger crawls, pull findings, and wire SEO data into AI agents and CI pipelines. - [Overview](/docs/developers/) - [MCP Server](/docs/developers/mcp): Connect AI agents to your Digispot crawl data over the Model Context Protocol — query findings, start crawls, and generate fixes without leaving your editor. - [APIs](/docs/developers/api): Trigger crawls, pull findings, and manage projects over HTTP — for CI pipelines, monitoring scripts, and custom dashboards.